Stage 1: Stimulation
In this stage, our five senses are stimulated. We will usually perceived something which is meaningful and do not perceived what is not meaningful.
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As we do not perceive everything but we are engaged in selective perception instead. Selection perception comprise of selective attention and selective exposure.
Selective Attention
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Selective Exposure
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We will only attend to those things that we anticipate will fulfil our needs or prove enjoyable to us.
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We will only attend to information that confirms our existing beliefs
and it will contribute to our aim or prove satisfying in some other way.
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Example:
Scene
Imagine that you are now daydreaming in class. You would not be aware
of the surrounding around you. However, when the teacher suddenly calls your
name, you would be awakened from your daydreaming.
Conclusion
Hence, in this example, your selective attention mechanism is focused
on your senses of your name being called.
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Example:
When we
just bought a phone, we would be more prone to read and listen to
advertisements for the phone we just bought because the messages they convey
would tell us that we made the right choice. We would avoid advertisements
for the phones that we had put into consideration before but rejected in the
end as those messages would tell us that we made the wrong decision.
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Stage 2: Organization
In this second stage of perception, there are three ways for us to organize the information picked up by our senses. They include :
A)organization by rules
B)organization by schemata and
C)organization by scripts.
Although in class we were only taught about organization by rules, we would still include information on the organization by schemata and organization by scripts.
A) Organization by Rules
There are 3 categories of organization by rules.
1.Proximity/ Physical closeness
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This rule states that things that are physically close together constitute a unit. That is the reason why we would perceive that people who are often together or messages spoken one right after another as a unit. We would think that they belong together. Furthermore, this proximity can be seen in our daily communication whereby we have a tendency to assume that verbal and non-verbal signals sent at almost the same time are related to one another. We would assume that they convey the same meaning although at times they do not.
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2.Closure principle
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We usually perceive a figure or message that in reality is unclosed or incomplete to be closed or complete.Take the figure below as an example. When we see A is a star, subsequently we would perceive B, C and D to be a star too. The truth is that B, C and D are not stars as they are not complete in a sense. This proves that we have a tendency to be affected by the closure principle. |
B) Organization by Schemata
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Stage 3: Interpretation-Evaluation
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Basically, those are the stages in creating a perception towards someone or something.Now, we would move on to impression formation processes.
Impression
Formation Processes
Below are some of the most common impression formation processes.
Impression Formation Processes
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Description
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Implicit personality theory |
-We expect certain qualities to go
with other qualities.
-Includes halo effect and reverse halo effect.
-Halo effect works when we believe
that a person has some positive qualities would possess other positive qualities as well.
-Reverse halo effect/horns effect on the other hand would lead us to perceive those who are not attractive to be a mean,dishonest and sneaky person
-At times, we tend to ignore or distort the qualities of characteristics that do not conform to our theory. |
Primacy-Recency |
-We are mostly influenced by what occurs first and last.
-Initial information helps us to form a schema for a person and once that schema is formed, we might have a tendency to resist information that contradicts it.
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Self-Fulfilling Prophecy |
-We act as if our own predictions were true and it becomes true.
-It also known as a Pygmalion effect whereby we would make predictions about ourselves and then act it a manner that would fulfill our own prediction. -Pygmalion is a sculptor from one of the Greek myths whereby he fell in love with one of his carved statue.His strong believe in it finally made the statue came to life. -There are basically 4 steps in the self-fulfilling prophecy: 1.You make a prediction or formulate a belief about a
person or a situation.
2.Next, you act towards that
person or situation as if that
prediction of belief were true.
3.This act then causes it to
become true.
4.Lastly,you observe your effect
on the person or the resulting
situation and with that, what
you see strengthens.
-Self-fulfilling prophecy distorts our perception by influencing us to see what we had predicted rather than the reality. |
Perceptual accentuation |
-We only want to see and perceive what we want as reality, even though it might not be the reality.
-We usually perceive those we like in a more positive manner compared to those whom we dislike.
-This distorts our perceptions of reality and it could influence us to perceive and remember positive qualities better than negative ones causing a distort perceptions of others. |
Stereotyping |
-We form an impression of someone based on their race, religion, skin color and many more other stereotypes.
-This process is learned without a
conscious awareness and it often misleads us.
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Consistency
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-We assume that people are consistent.
-Hence, if a person is good in our mind, we will perceive that they will only do good things and so is the opposite.
-For this, we should be careful as
we as a normal person would not always be consistent.
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Attribution
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-It is the process
through which
you try discover why people do
what they do and why you do
what you do.
-The act could be due to who the
person is (their personality) or because of the situation.
-Principles of attribution: #Consensus (do other people
behave the same way as the
person on whom I am focusing?)
#Consistency (does this person
repeatedly behaves the same way
in similar situation?)
#Distinctiveness (does this
person act similar ways in
different situations?)
#Controllability (was this
person in control of his/her
behavior? )
-One of its potential barrier is there is room for fundamental attribution error. |
Before we moved on to the next sub-topic under The
Self and Perception Mr. Anwari gave us an activity. We were to list down what
we think could make perception more accurate. Well, some of things we listed
included:
=Seek confirmation by asking questions to determine the truth of your assumptions
=Increase our cultural sensitivity by knowing what people do and do not do in their culture
=Increase our cultural sensitivity by knowing what people do and do not do in their culture
=Avoid
mind reading
=Get
to know a person better before judging and
=Avoid
making early conclusions
That
was our opinion on how to make perception more accurate. We got to know how to perception more accurate in the
subsequent lecture class. Do you want to know the ways? I am sure you do.
No? Yes?
Whatever..your answer does not matter. If you are
curious about it, take a few seconds and go through this short list.
Critical perception: making perceptions more accurate
General strategies
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passive strategies
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active strategies
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interactive strategies
Specific strategies
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look for a variety of cues
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formulate hypotheses
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delay conclusions
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avoid mind reading
Finally, we are at the end of this topic...
We certainly gained knowledge from this topic and hopefully YOU, yes you right now who is reading our post has stored this knowledge in your memory too.
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